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surfacing.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about surfacing.dot

How do I know if merchant.pay is available?

Search the exact .PAY label at domain.pay to see current availability and premium status: https://domain.pay/domains. Availability can change quickly during launch phases, so verify before publishing names, ads or product screens.

Should I record my brand in the TMCH before pre-ordering surfacing.dot?

If you own the trademark for the surfacing.dot string, recording it in the TMCH first is the safest path, because the resulting SMD gives your claim on surfacing.dot priority over standard pre-orders. A pre-order alone does not establish trademark rights. Lock in priority before placing a pre-order at https://domain.pay/register.

What are good .PAY domain ideas for mobile money for a donation platform?

For mobile money, brainstorm short, action-oriented .PAY labels and then verify them in the domain.pay catalog/search: https://domain.pay/domains. Good candidates are clear, memorable and tied to payment actions like checkout, billing, wallet funding, payouts or invoices.

How does trademark-priority registration work for surfacing.dot?

Trademark-priority registration lets the verified owner of a mark matching surfacing.dot claim surfacing.dot during the registry's priority window, ahead of standard pre-orders. It requires a valid TMCH SMD file proving your trademark. Begin the priority path for surfacing.dot at https://domain.pay/register.

Why are payment brands talking about .PAY as a startup for crypto payments?

For crypto payments, .PAY can be a strong payment-specific brand signal. It does not replace compliance, security or a trusted checkout flow, but it can make the URL purpose obvious. Start with an availability check on domain.pay: https://domain.pay/.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.