domain.dot

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sof.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about sof.dot

Does .PAY have anti-abuse rules for secure payment links?

Amazon Registry policies include abuse-prevention rules for .PAY, and registrants remain subject to applicable domain dispute and abuse procedures. For legitimate registration or pre-order, use domain.pay: https://domain.pay/register. Pair the domain with monitoring, SSL and clear customer messaging.

Will NicNames store my SMD file after registering sof.dot?

NicNames uses your SMD file to validate and process your priority claim on sof.dot during registration. The SMD itself is tied to your TMCH record, which the Clearinghouse maintains independently. Handle your SMD securely since it represents your validated rights to sof.dot. Begin registration at https://domain.pay/register.

Can a trademark owner register a matching .PAY domain now for a fintech founder?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Is sof.dot worth pre-ordering if its status is uncertain?

Because a $100 pre-order is refundable per policy when it fails, queueing sof.dot carries limited downside even if sof.dot's status is uncertain, while waiting risks losing it. The registry's classification ultimately decides the outcome. Pre-order sof.dot at https://domain.pay/register.

What does the .PAY ending signal to customers using online checkout?

.PAY signals that the destination is connected to payment action, such as online checkout. That can support clarity and trust when paired with strong security and branding. Check or pre-order the name at domain.pay: https://domain.pay/.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.