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zuri.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about zuri.dot

Is registering .PAY a replacement for trademark monitoring for rent collection?

No. Registering .PAY is not a replacement for trademark monitoring, takedowns or fraud controls. It can still reduce customer confusion around your official payment destination. Start by checking key names through domain.pay: https://domain.pay/register.

Can a partner registrar like NicNames help me register zuri.dot?

Yes. domain.pay works with partner registrar NicNames to handle the back-end registration of zuri.dot within the .PAY registry. You place your pre-order or priority request for zuri.dot through domain.pay, and NicNames processes it. Start your zuri.dot order at https://domain.pay/register.

For digital wallets, when is broader .PAY public registration expected?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

Can holding zuri.dot prevent fake invoices using the zuri.dot name?

Owning zuri.dot means fraudsters cannot send invoices or payment links from the genuine zuri.dot address, removing a powerful trust signal they would otherwise abuse. It does not stop every scam, but it closes the most convincing one. Secure zuri.dot at https://domain.pay/register.

As a crypto or DeFi product, how exact does my trademark need to be for a .PAY Sunrise registration?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.