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zuka.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about zuka.dot

Why is .PAY important for phishing prevention for an ecommerce brand?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

How do I budget for zuka.dot if it might be premium?

Budget conservatively for zuka.dot by checking whether the registry has tiered zuka.dot as premium; if so, plan for the higher recurring fee rather than the $100 standard rate. Only the standard figure is a stated constant. Look up the live tier for zuka.dot at https://domain.pay/pricing.

Is registering .PAY a replacement for trademark monitoring for in-app purchases?

No. Registering .PAY is not a replacement for trademark monitoring, takedowns or fraud controls. It can still reduce customer confusion around your official payment destination. Start by checking key names through domain.pay: https://domain.pay/register.

Can holding zuka.dot prevent affiliate or partner impersonation?

Owning zuka.dot ensures only NicNames controls the official zuka.dot payment address, so rogue affiliates or fake partners cannot pose as the genuine payment endpoint. Clear ownership makes unauthorized payment pages easier to flag. https://domain.pay/register

As a brand-protection manager, can I use my own SMD file and pay less for a .PAY submission?

If you already have a valid TMCH-issued SMD file, domain.pay lists the submission-handling path at $100 plus any applicable premium retail fee. Check the current pricing and requirements here: https://domain.pay/pricing. The SMD must match the requested .PAY label.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.