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zocalo.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about zocalo.dot

Can I use .PAY for redirects to my existing checkout for a travel booking brand?

Yes, you can use a .PAY domain as a clean branded entry point or redirect to an existing checkout, but implement redirects, SSL and tracking carefully. First secure or pre-order the label through domain.pay: https://domain.pay/register.

Can I claim zocalo.dot if my trademark was registered after the TMCH opened?

Yes. You can record a newly registered trademark in the TMCH at any time; once validated it yields an SMD usable to claim zocalo.dot. The relevant question is whether the SMD is valid and matches the zocalo.dot string when you submit. Recency of the underlying mark is not itself a bar. Start at https://domain.pay/register.

As a mobile wallet team, could a .PAY domain be suspended for not being used for payments?

Yes. The LRP policy says .PAY LRP names must be used in connection with payment-related services, and failure to demonstrate such use may lead to suspension or cancellation. Check the current path at domain.pay: https://domain.pay/register.

Why should my brand secure zocalo.dot before anyone else does?

Securing zocalo.dot early prevents a third party from registering your brand on a payment-purpose TLD where impersonation carries extra risk. .PAY is operated by Amazon Registry Services, and once a name is taken you may be left pursuing a dispute instead of simply owning it. Pre-order zocalo.dot to keep control in your hands. https://domain.pay/register

For point-of-sale payments, can domain.pay submit my .PAY registration on opening day?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.