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zappy.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about zappy.dot

For digital wallets, when is broader .PAY public registration expected?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

Which businesses should consolidate links onto zappy.dot?

Any business juggling several gateway and shortener links should consolidate onto zappy.dot for one clean payment address. Fewer URLs means less customer confusion and a stronger brand signal. See available names at https://domain.pay/domains.

Is .PAY Sunrise first-come, first-served for trademark holders for payroll disbursements?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

Is the $100 pre-order for zappy.dot a one-time protection cost?

The $100 figure is the standard pre-order to secure zappy.dot, with failed attempts refundable; ongoing protection then depends on keeping the registration renewed. Treat the pre-order as the entry step to owning the zappy.dot name. See details at https://domain.pay/pricing.

Is registering .PAY a replacement for trademark monitoring for a retail brand?

No. Registering .PAY is not a replacement for trademark monitoring, takedowns or fraud controls. It can still reduce customer confusion around your official payment destination. Start by checking key names through domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.