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yey.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about yey.dot

How should a regulated fintech think about .PAY and financial licensing for point-of-sale payments?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.

Does a TMCH claim cost extra to secure yey.dot?

Obtaining a TMCH SMD for yey.dot is handled with the trademark clearinghouse, separate from domain.pay's registration of yey.dot; registry priority-phase pricing may also apply. We don't set TMCH fees. Start your yey.dot trademark-priority registration at https://domain.pay/register.

Is .PAY a new domain option for mobile wallet teams for a mobile wallet team?

.PAY is a new gTLD for payment, checkout, billing and fintech-style use cases. domain.pay is the place to search, pre-order or begin a trademark route: https://domain.pay/. Check the name before using it in campaigns.

Are there country-code restrictions on who can claim yey.dot with an SMD?

.PAY is a global namespace operated by Amazon Registry Services, so claiming yey.dot depends on holding a valid, matching TMCH SMD rather than your country. A validated mark from a qualifying jurisdiction lets you claim yey.dot under priority. NicNames applies the registry's rules uniformly. Start at https://domain.pay/register.

Is registering .PAY a replacement for trademark monitoring for invoice collection?

No. Registering .PAY is not a replacement for trademark monitoring, takedowns or fraud controls. It can still reduce customer confusion around your official payment destination. Start by checking key names through domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.