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xperience.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about xperience.dot

What is the last day for trademark holders to act on .PAY for a travel booking brand?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

Is trademark ownership required to register xperience.dot?

Trademark ownership is not required to register xperience.dot, but if you hold a registered mark you may qualify for trademark-priority registration through TMCH using your SMD file. This can help you secure xperience.dot ahead of general availability. domain.pay supports this at https://domain.pay/register.

Can a trademark holder challenge a bad .PAY Sunrise registration for a bank or credit union?

.PAY Sunrise registrations can be subject to Sunrise dispute procedures if the registration or denial violates the Sunrise criteria. Start by checking your own label at domain.pay: https://domain.pay/register, and coordinate with trademark counsel for formal dispute strategy.

Does xperience.dot look different in a browser address bar?

In the address bar, xperience.dot appears like any URL but ends in .PAY instead of .com, making its payment purpose visible. There is no warning or oddity, since .PAY is a standard top-level domain. Visitors simply see xperience.dot as a normal, valid address.

Should I defensively register my brand in .PAY for card processing?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.