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wuv.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

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Frequently asked questions about wuv.dot

What happens if another trademark holder already registered my .PAY idea for online checkout?

Use domain.pay to search the live label and review already-registered .PAY examples: https://domain.pay/domains. If your first choice is already registered or not available, domain.pay can help you browse alternatives or pre-order a different name.

How do I qualify for trademark-priority registration of wuv.dot?

To register wuv.dot during the trademark-priority phase you must hold a matching trademark recorded in the Trademark Clearinghouse and provide its SMD (Signed Mark Data) file. Without a valid SMD file you register wuv.dot in general availability instead. Start the process at https://domain.pay/register.

For online checkout, can a trademark owner register a matching .PAY domain now?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Who operates the .PAY registry behind wuv.dot?

The .PAY top-level domain that wuv.dot belongs to is operated by Amazon Registry Services, Amazon's domain registry arm. They set the policies and run the infrastructure for every .PAY name. domain.pay is a registration service that helps you secure wuv.dot on that registry; see https://domain.pay/.

Does .PAY have anti-abuse rules?

Amazon Registry policies include abuse-prevention rules for .PAY, and registrants remain subject to applicable domain dispute and abuse procedures. For legitimate registration or pre-order, use domain.pay: https://domain.pay/register. Pair the domain with monitoring, SSL and clear customer messaging.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.