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wirecutter.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $10,500 + $10,500/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $10,700 + $10,500/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $13,000 + $10,500/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about wirecutter.dot

Can a trademark owner register a matching .PAY domain now for payroll disbursements?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Which is better for branding, wirecutter.dot.pay or wirecutter.dot.com?

For payments and fintech, wirecutter.dot reads as purpose-built and can be more memorable than a crowded .com, while a .com carries broad familiarity. Many brands secure both and redirect one. Technically they rank and resolve the same, so choose wirecutter.dot based on brand fit, not SEO.

What does 'approved Payment Service Provider' mean for .PAY eligibility for a fintech founder?

During LRP1, .PAY eligibility is limited to registrants that conduct payment transactions online using an approved Payment Service Provider or third-party payment processor, with payment-related use. For registration help, use domain.pay: https://domain.pay/register. Separate financial licensing depends on your activity and jurisdiction.

How does wirecutter.dot improve a pay-now button?

A pay-now button that links to wirecutter.dot shows a clean, meaningful destination instead of a cryptic processor URL. Customers see they are paying wirecutter.dot through wirecutter.dot before they click. That transparency can make the button more inviting.

What does the .PAY ending signal to customers using digital wallets?

.PAY signals that the destination is connected to payment action, such as digital wallets. That can support clarity and trust when paired with strong security and branding. Check or pre-order the name at domain.pay: https://domain.pay/.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.