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willys.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $10,500 + $10,500/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $10,700 + $10,500/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $13,000 + $10,500/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about willys.dot

For BNPL checkout, could I use .PAY for a wallet or payment app?

Yes. A wallet or payment app can use .PAY for a memorable payment-specific entry point. Check candidate labels through domain.pay: https://domain.pay/domains. If you own a matching trademark, consider the priority route; otherwise pre-order for broader access.

Are there country-code restrictions on who can claim willys.dot with an SMD?

.PAY is a global namespace operated by Amazon Registry Services, so claiming willys.dot depends on holding a valid, matching TMCH SMD rather than your country. A validated mark from a qualifying jurisdiction lets you claim willys.dot under priority. NicNames applies the registry's rules uniformly. Start at https://domain.pay/register.

When should a crypto or DeFi product pre-order a .PAY domain for BNPL checkout?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.

Is identity verification part of getting willys.dot?

Identity or registrant verification can be part of acquiring willys.dot where the .PAY registry's validation calls for it. Requirements may vary by intended use and over time. domain.pay relays any verification steps so you can respond quickly; start at https://domain.pay/register.

How do I choose between trademark fast-track and pre-order when choosing instant.pay?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.