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willow.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $10,500 + $10,500/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $10,700 + $10,500/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $13,000 + $10,500/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about willow.dot

Are short .PAY names always available for point-of-sale payments?

Short .PAY names are attractive but can be registered, premium, reserved or blocked. Do not assume availability from length alone. Search at domain.pay and verify before building a campaign: https://domain.pay/domains.

How do I migrate an existing site onto willow.dot without downtime?

Stand up the new site on willow.dot at a low TTL, validate it on a staging hostname, then flip DNS and 301 every old URL to its match on willow.dot. Submit a change of address in Search Console and keep the old certificate valid through the cutover. Monitor willow.dot for crawl errors afterward.

When should a payroll platform pre-order a .PAY domain for digital wallets?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register. Re-confirm dates before publishing if the registry updates its schedule.

Where do I start searching for a name like willow.dot?

Start on the domain.pay search page by entering willow.dot, then explore the related .PAY names and catalog suggestions that appear alongside willow.dot. From there you can branch into synonyms and variations. Begin at https://domain.pay/domains.

Why is .PAY important for phishing prevention for an ecommerce brand?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.