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willo.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about willo.dot

What date matters most if I want a .PAY name without a trademark when choosing trust.pay?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

Are there any content restrictions on what willo.dot can host?

willo.dot should be used for genuine payment, billing, or transaction purposes consistent with the .PAY namespace and Amazon Registry Services policies. Within those terms, you can host checkout pages, invoices, or redirects on willo.dot. Review the policy basics before launch.

Is .PAY Sunrise first-come, first-served for trademark holders for fraud prevention?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

What happens to my DNS records when willo.dot expires?

Once willo.dot expires and leaves the grace period, the registry may stop publishing your nameservers, so willo.dot stops resolving and any site or email goes dark. Restoring willo.dot during redemption brings it back, but you should re-verify records afterward. Renew willo.dot on time to keep DNS live.

How can a brand reduce confusion around payment pages for card processing?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.