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willis.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about willis.dot

Is a payment gateway business eligible for .PAY in the LRP for an event ticketing business?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

Will willis.dot help a SaaS trial-to-paid conversion?

Sending trial users to willis.dot to add a card keeps the upgrade on a recognizable payment address. That trust signal at the conversion moment can smooth the trial-to-paid step. Start at https://domain.pay/register.

When is broader .PAY public registration expected for payroll disbursements?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

Where is trademark priority for willis.dot explained on the site?

The trademark-priority path for willis.dot, including the TMCH SMD requirement, is described on the main NicNames pages. You start the SMD-based claim from the registration flow, which walks you through uploading your file. General context lives on the homepage. See it all at https://domain.pay/.

Can a trademark holder challenge a bad .PAY Sunrise registration for rent collection?

.PAY Sunrise registrations can be subject to Sunrise dispute procedures if the registration or denial violates the Sunrise criteria. Start by checking your own label at domain.pay: https://domain.pay/register, and coordinate with trademark counsel for formal dispute strategy.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.