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wich.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about wich.dot

Can .PAY be used for a branded checkout URL for BNPL checkout?

cloud.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

What if I don't yet have a trademark for wich.dot?

You can still pursue wich.dot without a trademark by using a standard first-day pre-order rather than trademark-priority registration. A registered mark, if you have one, would let you use a TMCH SMD file for earlier access. domain.pay supports both paths at https://domain.pay/register.

Can I pay for a .PAY pre-order by card, wire or crypto when choosing link.pay?

domain.pay supports common payment paths including card, wire and crypto-invoice options as listed on the site. Start with the pricing page and checkout flow here: https://domain.pay/pricing. Payment does not guarantee registration; it reserves the applicable service attempt.

Where do I get the SMD file needed to secure wich.dot?

You obtain the SMD file from the Trademark Clearinghouse after your trademark is recorded and validated there. Once issued, you download the .smd file and bring it to NicNames to claim wich.dot under priority. NicNames does not issue SMD files itself. Start your priority registration of wich.dot at https://domain.pay/register.

Can a reserved .PAY name become available later for an ecommerce brand?

The .PAY registry may reserve, block, withhold or later release certain names under its policies. Check your exact label at domain.pay: https://domain.pay/domains. If the name is unavailable, choose an alternative from the catalog or search another label.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.