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whorls.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about whorls.dot

Should I defensively register my brand in .PAY?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

Is the Trademark Clearinghouse the same as registering whorls.dot directly?

No. The Trademark Clearinghouse validates your mark and issues an SMD file, but it does not register whorls.dot itself. You still complete the actual registration of whorls.dot through NicNames, supplying that SMD to unlock trademark priority. The two steps are separate: validate first, then register at https://domain.pay/register.

What happens around February 1, 2027 for .PAY for point-of-sale payments?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

Should a podcast use whorls.dot for listener support?

A podcast host can read whorls.dot aloud as the place listeners go to support the show. A short, spellable .PAY name survives the audio-only format far better than a long URL. Reserve it at https://domain.pay/register.

Can a trademark owner register a matching .PAY domain now for a fintech founder?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.