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whoa.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about whoa.dot

As a retail brand, is .PAY useful for an invoice-payment portal?

Yes. .PAY can fit invoice-payment portals because it tells customers the link is about paying. Search options such as brand-specific or invoice-related labels on domain.pay: https://domain.pay/domains. Confirm availability and premium status before adding the URL to invoices.

Are nonprofits able to use TMCH priority for whoa.dot?

Any entity, including a nonprofit, that holds a validated TMCH trademark for the whoa.dot string can use an SMD to claim whoa.dot under priority. The path depends on the mark, not the organisation type. Validate your mark first, then claim whoa.dot at https://domain.pay/register.

How does the first-day .PAY pre-order attempt work for point-of-sale payments?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Should a wallet app choose whoa.dot as its primary domain?

A wallet app can choose whoa.dot as a primary or campaign domain because .PAY directly signals payments and keeps whoa.dot short and on-theme. Whether it becomes primary is your branding decision. Reserve whoa.dot for your wallet at https://domain.pay/register.

Are IDN .PAY domains allowed?

IDN .PAY names may be possible only in supported scripts and must meet registry rules. Use domain.pay to check the exact label and punycode-style status before planning a launch: https://domain.pay/register. Availability, premium and policy restrictions still apply.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.