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who.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about who.dot

When should an event ticketing business pre-order a .PAY domain for an event ticketing business?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.

Does who.dot support sunrise-style trademark claims through NicNames?

Yes. NicNames offers trademark-priority registration for who.dot, the .PAY equivalent of a sunrise claim, requiring a valid TMCH SMD file. This lets the verified owner of the who.dot mark secure who.dot before general availability. Learn how it works at https://domain.pay/.

What .PAY name should a crypto or DeFi product consider for crypto payments?

trust.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

Will buying who.dot via priority protect me from future disputes?

Securing who.dot via a valid SMD establishes your validated-rights claim during launch, which strengthens your position, but it does not waive the registry's or ICANN's separate dispute mechanisms. TMCH priority is launch protection for who.dot, not a blanket immunity. Use it as a first line of defence. Claim who.dot at https://domain.pay/register.

Before choosing tap.pay, is .PAY Sunrise first-come, first-served for trademark holders?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.