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wehe.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about wehe.dot

How do I register a .PAY domain with a trademark for a donation platform?

Trademark holders should use the trademark fast-track on domain.pay instead of waiting: https://domain.pay/register. domain.pay can route the request through the TMCH/SMD-based priority process when the .PAY label matches the trademark and the registry rules allow it.

Does wehe.dot cost extra during the trademark priority phase?

Trademark-priority registration for wehe.dot requires a valid TMCH SMD file and may follow registry sunrise pricing, which can differ from general availability. The $100 standard rate applies to ordinary labels; premium wehe.dot names cost more. Review priority pricing for wehe.dot at https://domain.pay/pricing.

What .PAY domain style is best for trust and conversion for mobile money?

merchant.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

Can two trademark holders both claim wehe.dot during priority?

More than one party may hold a valid TMCH mark for the wehe.dot string, so multiple SMD-backed claims on wehe.dot can arrive during the priority phase. When that happens, the registry resolves competing claims under its published rules rather than first-come alone. Each claimant still needs a valid SMD to be in contention. Start your claim at https://domain.pay/register.

Is .PAY Sunrise first-come, first-served for trademark holders for online checkout?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.