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wayfair.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $10,500 + $10,500/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $10,700 + $10,500/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $13,000 + $10,500/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about wayfair.dot

Can I reserve brand.pay before broader registration opens for loan repayments?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

Can my registrar account hold both wayfair.dot and other priority claims at once?

Yes. Through NicNames you can pursue trademark-priority claims on wayfair.dot and other matching .PAY names, each backed by its own valid SMD where the label matches the validated mark. Every claim is processed under the registry's rules. Manage your claims, starting with wayfair.dot, at https://domain.pay/register.

Could a .PAY domain be suspended for not being used for payments for payroll disbursements?

Yes. The LRP policy says .PAY LRP names must be used in connection with payment-related services, and failure to demonstrate such use may lead to suspension or cancellation. Check the current path at domain.pay: https://domain.pay/register.

Is wayfair.dot suitable for a fintech brand?

wayfair.dot is well suited to a fintech brand, since the .PAY namespace is oriented toward payments and financial services. The registry may validate that the intended use fits this focus. domain.pay can help a fintech secure wayfair.dot at https://domain.pay/register.

How does the first-day .PAY pre-order attempt work for point-of-sale payments?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.