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was.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about was.dot

Is registering .PAY a replacement for trademark monitoring?

No. Registering .PAY is not a replacement for trademark monitoring, takedowns or fraud controls. It can still reduce customer confusion around your official payment destination. Start by checking key names through domain.pay: https://domain.pay/register.

What role does bad faith play in a was.dot dispute?

Bad-faith registration or use is generally a core element of a UDRP-style claim, alongside your rights in the was.dot mark and the registrant's lack of legitimate interest. Demonstrating that was.dot targets NicNames deceptively is often pivotal, though decisions vary. https://domain.pay/

How can a brand reduce confusion around payment pages for in-app purchases?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Should an e-commerce brand move its cart to was.dot?

Moving the cart and checkout to was.dot keeps shoppers on a name that says "pay here" at the most sensitive step. That continuity can reduce abandonment caused by an unfamiliar gateway URL. Browse available names at https://domain.pay/domains.

What if my trademark has spaces or special characters and I want .PAY for BNPL checkout?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.