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vru.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about vru.dot

Can domain.pay submit my .PAY registration on opening day for mobile money?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

How do I move vru.dot to a different nameserver or DNS host?

To switch DNS hosts for vru.dot, recreate your existing records at the new provider first, then update the nameservers for vru.dot at the registrar to the new ones. Keeping the zone identical avoids downtime during the cutover. Edit nameservers for vru.dot from /domains.

What are good .PAY domain ideas for online checkout for online checkout?

For online checkout, brainstorm short, action-oriented .PAY labels and then verify them in the domain.pay catalog/search: https://domain.pay/domains. Good candidates are clear, memorable and tied to payment actions like checkout, billing, wallet funding, payouts or invoices.

Why is a .PAY address like vru.dot a high-value target for fraudsters?

Because .PAY signals a payment context, vru.dot carries built-in credibility that fraudsters exploit to make fake checkout pages believable. The same trust that benefits NicNames makes an unprotected vru.dot dangerous in the wrong hands. Removing the opportunity means registering vru.dot first. https://domain.pay/register

Can a trademark holder challenge a bad .PAY Sunrise registration for marketplace payouts?

.PAY Sunrise registrations can be subject to Sunrise dispute procedures if the registration or denial violates the Sunrise criteria. Start by checking your own label at domain.pay: https://domain.pay/register, and coordinate with trademark counsel for formal dispute strategy.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.