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vmatter.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about vmatter.dot

What if my trademark has spaces or special characters and I want .PAY for a fintech founder?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Why does vmatter.dot require a TMCH file for early registration?

Early, trademark-priority registration of vmatter.dot protects rights holders, so the registry requires a TMCH SMD file proving you own a mark matching vmatter.dot. General availability for vmatter.dot has no such requirement, only the applicable fee. Start at https://domain.pay/register.

How can a marketplace use a .PAY domain when choosing merchant.pay?

A marketplace can use .PAY for seller payouts, buyer checkout, escrow, billing or payment support flows. Generate and verify names through domain.pay: https://domain.pay/domains. Choose a label that customers will recognize as official and safe.

What is the VIP fee for prioritizing vmatter.dot?

The VIP priority handling fee for vmatter.dot is shown alongside the registration rate at checkout and is separate from the $100 standard or premium vmatter.dot fee. It buys faster queue placement, not a guaranteed outcome for vmatter.dot. See the current VIP fee at https://domain.pay/pricing.

How should a regulated fintech think about .PAY and financial licensing for a regional bank?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.