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visuals.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about visuals.dot

How should I check premium status before choosing a .PAY name for mobile money?

A premium .PAY name is a label with an additional registry retail fee set by Amazon Registry Services. Search the exact label at domain.pay to see current premium status and price path: https://domain.pay/domains. Premium status can change the total cost.

How long does the sunrise phase last for visuals.dot?

Sunrise runs for a fixed window set by the registry before general availability opens for visuals.dot. If you hold a qualifying trademark, you must submit visuals.dot within that window. domain.pay handles the timing, detailed at https://domain.pay/register.

Where do I start if I need brand-protection help for .PAY for cross-border payments?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

Does NicNames accept SMD files from any TMCH-accredited provider for visuals.dot?

NicNames accepts the standard SMD file issued through the Trademark Clearinghouse, regardless of which accredited agent helped you record the mark, for claiming visuals.dot. What matters is a valid, matching SMD for the visuals.dot string. The issuing path does not change acceptance for visuals.dot. Upload yours at https://domain.pay/register.

Could a lookalike .PAY domain harm customer trust for cross-border payments?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.