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vertue.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about vertue.dot

As a bank or credit union, can .PAY be used for a branded checkout URL?

subscriptions.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

Does NicNames mark up the registry price for vertue.dot?

NicNames passes through the registry tier for vertue.dot: $100 for standard labels and the registry-set premium fee where vertue.dot is classified as premium. Any optional services like VIP handling are itemized separately. See the vertue.dot breakdown at https://domain.pay/pricing.

How do I choose between trademark fast-track and pre-order for crypto payments?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

How does vertue.dot compare to using a /pay path on a .com site?

With vertue.dot the payment intent lives in the domain itself, while a /pay path hangs off a longer .com URL that may be hard to recall. vertue.dot is easier to say aloud, print, or put on a QR code. Both can route to the same processor, but vertue.dot is the cleaner address.

Is a payment gateway business eligible for .PAY in the LRP for digital wallets?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.