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verts.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about verts.dot

What does 'approved Payment Service Provider' mean for .PAY eligibility for a brand-protection manager?

During LRP1, .PAY eligibility is limited to registrants that conduct payment transactions online using an approved Payment Service Provider or third-party payment processor, with payment-related use. For registration help, use domain.pay: https://domain.pay/register. Separate financial licensing depends on your activity and jurisdiction.

How do I point verts.dot at a Shopify or Wix store?

Hosted platforms give you a target — usually a CNAME or specific A records — that you add to the DNS of verts.dot, plus they auto-provision SSL. Follow your platform's connect-domain guide using verts.dot as the custom domain. Edit the records for verts.dot from /domains.

How exact does my trademark need to be for a .PAY Sunrise registration when choosing bank.pay?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Why should I use trademark priority instead of just buying verts.dot later?

Trademark priority lets the validated owner of the verts.dot mark secure verts.dot before the public, reducing the risk that someone else registers it first. Waiting to buy verts.dot later means competing in general availability with no rights advantage. If you hold the mark, the SMD path protects your name. Start at https://domain.pay/register.

Can I use nameservers and DNS like other domains with .PAY for fraud prevention?

After registration, plan DNS, SSL, redirects, security monitoring and payment-page controls as you would for a production domain. Start by securing the .PAY name through domain.pay: https://domain.pay/register. A domain alone does not make a checkout secure.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.