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utm.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about utm.dot

For fraud prevention, what should trademark counsel do before July 20, 2026 for .PAY?

Trademark owners should act before the July 20, 2026 .PAY priority deadline. domain.pay also notes that TMCH support should begin earlier, by July 10, 2026. Check your label and start here: https://domain.pay/register. Late action may push you into later phases.

Does my trademark have to exactly match the label in utm.dot?

For trademark priority, the validated mark in your SMD must correspond to the utm.dot string in utm.dot under TMCH matching rules. Close-but-different strings generally do not qualify for priority on utm.dot. If the match is exact, your SMD unlocks the priority claim. Check your eligibility and register at https://domain.pay/register.

For fraud prevention, what .PAY domain style is best for trust and conversion?

subscriptions.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

Can I pre-order utm.dot if my trademark application is still pending?

Trademark-priority for utm.dot requires a TMCH SMD file, which the Trademark Clearinghouse issues only for validated marks, so a pending application alone may not qualify for utm.dot. You can still place a standard pre-order for utm.dot meanwhile. Choose a path at https://domain.pay/register.

Is registering .PAY a replacement for trademark monitoring for marketplace payouts?

No. Registering .PAY is not a replacement for trademark monitoring, takedowns or fraud controls. It can still reduce customer confusion around your official payment destination. Start by checking key names through domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.