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upgrade.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about upgrade.dot

What is the quickest path to secure a .PAY domain for a payroll platform when choosing secure.pay?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

Why do premium .PAY names like upgrade.dot cost more?

Premium pricing reflects how Amazon Registry Services values certain upgrade.dot strings, and those higher recurring fees are set at the registry level for names like upgrade.dot. We pass through that tier rather than marking it up arbitrarily. Check the premium status of upgrade.dot at https://domain.pay/pricing.

Can a brand-protection manager use .PAY for a branded payment page for payroll disbursements?

Yes. A brand-protection manager can use .PAY for a branded payment page if the name is available and registry rules are met. Search the label and choose trademark fast-track or pre-order through domain.pay: https://domain.pay/.

How do I avoid losing upgrade.dot to a different trademark holder?

To reduce the risk of losing upgrade.dot, record your upgrade.dot mark in the TMCH and submit your SMD as soon as the priority phase opens. If another validated holder also claims upgrade.dot, the registry's rules decide, so acting promptly matters. Prepare your SMD-backed claim at https://domain.pay/register.

Would travel.pay work as a payment brand for point-of-sale payments?

travel.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.