domain.dot

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unlike.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about unlike.dot

Should an ecommerce brand protect its exact brand in .PAY for secure payment links?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

Does unlike.dot require a separate account to upload my SMD?

You complete the SMD upload for unlike.dot within the NicNames registration flow, which guides you through providing the file and your details. The trademark-priority step for unlike.dot happens in that same flow rather than a separate portal. Begin and upload your SMD at https://domain.pay/register.

Can a company that only plans future payments register .PAY during LRP1 for fraud prevention?

A business that only plans future payments should be careful: LRP1 is written around registrants that conduct online payment transactions using approved processing channels. If you cannot qualify, use domain.pay to pre-order for broader availability: https://domain.pay/register.

Can I reserve unlike.dot now if my SMD is not ready yet?

If your SMD is not ready, you can place a standard pre-order for unlike.dot at $100 to express interest, but that pre-order does not carry trademark priority. A validated SMD holder can still claim unlike.dot ahead of your pre-order, which is refundable per policy if unfulfilled. Review options at https://domain.pay/pricing.

As a travel booking brand, what is the last day for trademark holders to act on .PAY?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.