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unifi.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about unifi.dot

What does it mean if a .PAY name is premium for fraud prevention?

A premium .PAY name is a label with an additional registry retail fee set by Amazon Registry Services. Search the exact label at domain.pay to see current premium status and price path: https://domain.pay/domains. Premium status can change the total cost.

Can a subsidiary register unifi.dot under a parent brand?

A subsidiary may register unifi.dot under a parent brand where the registrant details and payment-related use are accurate and the parent's trademark, if applicable, supports priority access. domain.pay can structure the registration appropriately. Start at https://domain.pay/register.

Can .PAY be used for a branded checkout URL for mobile money?

merchant.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

What general framing should I keep in mind for unifi.dot compliance?

For unifi.dot, keep in mind that the .PAY registry expects payment-related, good-faith use with accurate registrant data, while any financial licensing duties stem separately from your jurisdiction's regulators. Treating these as two layers helps you stay compliant. domain.pay handles the registry side at https://domain.pay/register.

What should I know about Amazon Registry and .PAY before registering for crypto payments?

Amazon Registry Services operates the .PAY top-level domain. A regional bank can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.