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unicorns.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about unicorns.dot

Is .PAY meant for online checkout or just for general websites?

.PAY is best understood as a payment-focused domain ending for use cases such as online checkout, checkout, billing, wallets and fintech. It is not a compliance substitute, but it can make the URL purpose clearer. Check your label at domain.pay: https://domain.pay/.

Can I check whether unicorns.dot matches a recorded trademark before I order?

Yes. Looking up unicorns.dot through NicNames surfaces its phase and whether trademark-priority claims apply to the unicorns.dot string. This helps you decide between a priority claim with an SMD or a standard pre-order for unicorns.dot. Run the lookup before ordering at https://domain.pay/domains.

As a crypto or DeFi product, is a payment gateway business eligible for .PAY in the LRP?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

Can I get unicorns.dot if it clears sunrise without a buyer?

If unicorns.dot is not claimed during sunrise, it proceeds to general availability where you can register it. Pre-ordering unicorns.dot now means domain.pay submits it the moment that phase opens, ahead of others. Pre-order at https://domain.pay/register.

Can domain.pay help me get TMCH/SMD support before the .PAY deadline for online checkout?

TMCH is the Trademark Clearinghouse. For .PAY priority registration, the trademark record must be validated and the registrant needs a matching SMD file. domain.pay can help start the fast-track or submission path: https://domain.pay/register. Begin early because TMCH handling takes time.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.