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unicorn.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about unicorn.dot

Where can I see the exact .PAY premium price for link.pay for loan repayments?

Premium .PAY names can carry additional registry retail fees set by Amazon Registry Services. domain.pay says premium retail can vary by tier, so check the exact label before paying: https://domain.pay/pricing. The pre-order or fast-track fee does not make a premium name standard-priced.

What happens to my payment if unicorn.dot is never released?

If unicorn.dot is never released by the registry, your pre-order attempt is treated as failed and is refundable under our stated policy. You are not charged for a name that does not become available. Read how this works for unicorn.dot at https://domain.pay/pricing.

Could a lookalike .PAY domain harm customer trust for invoice collection?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

What does it mean to pre-order unicorn.dot before it launches?

Pre-ordering unicorn.dot reserves your place in line to register the name when the .PAY namespace opens it for general availability. The .PAY registry is operated by Amazon Registry Services, and a standard pre-order for unicorn.dot is listed at $100. Start at https://domain.pay/register to place your request.

Is .PAY a new domain option for insurance billing portals for an insurance billing portal?

.PAY is a new gTLD for payment, checkout, billing and fintech-style use cases. domain.pay is the place to search, pre-order or begin a trademark route: https://domain.pay/. Check the name before using it in campaigns.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.