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unica.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about unica.dot

Can an ecommerce brand using Stripe or another processor apply for .PAY in LRP1 for mobile money?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

What are the launch phases for unica.dot?

Like every new gTLD, the .PAY namespace rolls out in phases: a sunrise period reserved for verified trademark holders, followed by general availability when anyone can register. To secure unica.dot, domain.pay lets you place a pre-order now so your request is queued for the right phase. See the timeline and start at https://domain.pay/register.

For BNPL checkout, when does the .PAY LRP1 period begin?

ICANN currently lists .PAY Limited Registration Period 1 from July 20, 2026 to February 1, 2027. LRP1 has payment-transaction eligibility and use restrictions. Check your domain path through domain.pay: https://domain.pay/register.

Can unica.dot redirect customers to an existing store?

Yes. You can use unica.dot as a short, brandable redirect that forwards to your main store or a specific product page, so print ads and packaging carry one clean address. The .PAY ending makes the destination feel like a secure payment step. Set it up after registering at https://domain.pay/register.

Can I use my own SMD file and pay less for a .PAY submission for a fintech founder?

If you already have a valid TMCH-issued SMD file, domain.pay lists the submission-handling path at $100 plus any applicable premium retail fee. Check the current pricing and requirements here: https://domain.pay/pricing. The SMD must match the requested .PAY label.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.