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unfriend.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

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Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

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Frequently asked questions about unfriend.dot

When is the .PAY Sunrise period for a fintech founder?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

What information is encoded inside the SMD I use for unfriend.dot?

The SMD you use for unfriend.dot encodes your validated mark text matching the unfriend.dot string, associated dates, and a cryptographic signature from the TMCH. NicNames reads this to confirm your priority eligibility for unfriend.dot. You never edit the file; you simply submit it. Upload it at https://domain.pay/register.

Can I use .PAY for redirects to my existing checkout for a travel booking brand?

Yes, you can use a .PAY domain as a clean branded entry point or redirect to an existing checkout, but implement redirects, SSL and tracking carefully. First secure or pre-order the label through domain.pay: https://domain.pay/register.

What is the role of the TMCH SMD file for unfriend.dot?

A TMCH SMD file proves your registered trademark and lets you claim unfriend.dot through trademark-priority registration ahead of the general public. It's the key to early access for brand owners. domain.pay processes your SMD file; learn how at https://domain.pay/register.

As a regional bank, is .PAY useful for an invoice-payment portal?

Yes. .PAY can fit invoice-payment portals because it tells customers the link is about paying. Search options such as brand-specific or invoice-related labels on domain.pay: https://domain.pay/domains. Confirm availability and premium status before adding the URL to invoices.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.