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unfair.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

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Frequently asked questions about unfair.dot

Do I need a financial license to register a .PAY domain during LRP1 for a donation platform?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.

Why was my SMD rejected when claiming unfair.dot?

An SMD claim on unfair.dot can be rejected if the encoded mark does not match the unfair.dot string, the SMD has expired, or the underlying TMCH record is no longer active. NicNames validates the file before granting priority. Refresh your TMCH record and re-export a current SMD, then retry at https://domain.pay/register.

Should a remittance app protect its exact brand in .PAY for card processing?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

Who should consider registering unfair.dot first?

Brands that own the trademark for unfair.dot should act first, since they get priority for unfair.dot via an SMD file during the trademark window. After that, anyone wanting the payment address can place a first-day pre-order. Begin at /register.

For digital wallets, how can a marketplace use a .PAY domain?

Yes. A wallet or payment app can use .PAY for a memorable payment-specific entry point. Check candidate labels through domain.pay: https://domain.pay/domains. If you own a matching trademark, consider the priority route; otherwise pre-order for broader access.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.