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unequal.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about unequal.dot

Is .PAY useful for an invoice-payment portal for a retail brand?

Yes. .PAY can fit invoice-payment portals because it tells customers the link is about paying. Search options such as brand-specific or invoice-related labels on domain.pay: https://domain.pay/domains. Confirm availability and premium status before adding the URL to invoices.

Is there a standard price to register unequal.dot if it's not premium?

If unequal.dot isn't premium, it registers at the standard .PAY fee shown at checkout rather than a special registry rate. Premium labels carry registry-set pricing instead. Compare what applies to unequal.dot at https://domain.pay/pricing, and re-check status since it can change.

As a remittance app, would settle.pay work as a payment brand?

settle.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

Can customers tell the difference between unequal.dot and a lookalike?

Many customers cannot reliably spot a lookalike of the unequal.dot name, especially under a payment-implying TLD where they expect legitimacy. That is why owning the exact unequal.dot and promoting it as the only official payment address matters so much for NicNames. https://domain.pay/register

Are IDN .PAY domains allowed for a bank or credit union?

IDN .PAY names may be possible only in supported scripts and must meet registry rules. Use domain.pay to check the exact label and punycode-style status before planning a launch: https://domain.pay/register. Availability, premium and policy restrictions still apply.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.