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umido.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about umido.dot

Can a fintech founder use .PAY for a branded payment page for point-of-sale payments?

Yes. A fintech founder can use .PAY for a branded payment page if the name is available and registry rules are met. Search the label and choose trademark fast-track or pre-order through domain.pay: https://domain.pay/.

When should trademark holders submit umido.dot?

Trademark holders should submit umido.dot during the sunrise phase, within the registry's published window, to claim it before general availability opens. domain.pay handles the umido.dot submission so you do not miss it. Prepare at https://domain.pay/register.

Could I use .PAY for a wallet or payment app for mobile money?

Yes. A wallet or payment app can use .PAY for a memorable payment-specific entry point. Check candidate labels through domain.pay: https://domain.pay/domains. If you own a matching trademark, consider the priority route; otherwise pre-order for broader access.

Should every page on umido.dot be served over HTTPS?

Yes. Serve all of umido.dot over HTTPS and redirect any HTTP request, since mixed or plain-HTTP pages trigger browser warnings and can hurt trust. Modern SEO and security baselines expect umido.dot to be fully encrypted. Add HSTS once umido.dot is reliably HTTPS-only.

Where can I generate .PAY ideas for BNPL checkout?

For BNPL checkout, brainstorm short, action-oriented .PAY labels and then verify them in the domain.pay catalog/search: https://domain.pay/domains. Good candidates are clear, memorable and tied to payment actions like checkout, billing, wallet funding, payouts or invoices.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.