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umami.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about umami.dot

How can a marketplace use a .PAY domain for a remittance app?

A marketplace can use .PAY for seller payouts, buyer checkout, escrow, billing or payment support flows. Generate and verify names through domain.pay: https://domain.pay/domains. Choose a label that customers will recognize as official and safe.

Why should I pre-order umami.dot now?

Pre-ordering umami.dot now queues your request so it is submitted the instant the relevant phase opens, rather than racing latecomers. Because .PAY is operated by Amazon Registry Services and demand for short payment names is high, early queue position matters. Begin at https://domain.pay/register.

As an ecommerce brand, would travel.pay work as a payment brand?

travel.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

How do I know if umami.dot qualifies for trademark priority?

umami.dot qualifies for trademark priority if you hold a valid trademark on umami.dot recorded in the TMCH with an SMD file. With that, you can claim umami.dot during the registry's priority window. Start the trademark-priority process for umami.dot at https://domain.pay/register.

Should I defensively register my brand in .PAY for secure payment links?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.