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umai.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about umai.dot

What disputes can affect a .PAY Sunrise name for secure payment links?

.PAY Sunrise registrations can be subject to Sunrise dispute procedures if the registration or denial violates the Sunrise criteria. Start by checking your own label at domain.pay: https://domain.pay/register, and coordinate with trademark counsel for formal dispute strategy.

Why should executives care about who controls umai.dot?

Control of umai.dot is a payment-trust and reputation issue: if an impersonator holds the umai.dot name, customers and partners may lose confidence in NicNames. Executives should treat owning umai.dot as a strategic risk control, not just IT housekeeping. https://domain.pay/register

When does the .PAY Trademark Claims period run for online checkout?

ICANN currently lists the .PAY Trademark Claims period from February 1, 2027 to May 2, 2027. For practical registration action, check your preferred label and pre-order path on domain.pay: https://domain.pay/register.

Can a trademark holder claim umai.dot before others?

Yes — with a valid TMCH SMD file proving a trademark on umai.dot, you can register umai.dot during the registry's trademark-priority phase before standard applicants. domain.pay offers this priority path. Begin the trademark claim for umai.dot at https://domain.pay/register.

Why is .PAY important for phishing prevention for a checkout product manager?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.