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ultrashop.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about ultrashop.dot

What are the current .PAY launch dates in 2026 and 2027 for a checkout product manager?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.

Does the TMCH charge me anything to enable an SMD for ultrashop.dot?

The Trademark Clearinghouse sets its own fees for recording and validating your mark, independent of NicNames's registration pricing for ultrashop.dot. NicNames's standard pre-order for ultrashop.dot is listed at $100, separate from any TMCH costs. Plan for both when pursuing priority on ultrashop.dot. See registrar pricing at https://domain.pay/pricing.

Is .PAY meant for crypto payments or just for general websites for a bank or credit union?

.PAY is best understood as a payment-focused domain ending for use cases such as crypto payments, checkout, billing, wallets and fintech. It is not a compliance substitute, but it can make the URL purpose clearer. Check your label at domain.pay: https://domain.pay/.

What is the safest way for a brand to secure ultrashop.dot?

The safest route for a brand to secure ultrashop.dot is sunrise registration using a TMCH-validated trademark and SMD file, claiming ultrashop.dot before the public can. domain.pay offers this trademark-priority service. Start at https://domain.pay/register.

What does the $100 .PAY pre-order cover for a remittance app?

domain.pay lists standard .PAY pre-order service at $100 for a first-day attempt, with separate premium fees if the registry classifies the label as premium. See the current pricing here: https://domain.pay/pricing. Failed attempts are covered by the stated credit/cash-refund options.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.