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tuna.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about tuna.dot

How do I know if merchant.pay is available for point-of-sale payments?

Search the exact .PAY label at domain.pay to see current availability and premium status: https://domain.pay/domains. Availability can change quickly during launch phases, so verify before publishing names, ads or product screens.

Can I reserve tuna.dot before general availability?

You cannot lock tuna.dot permanently before its phase, but you can pre-order it now so domain.pay submits your registration the moment general availability begins. This puts you ahead of anyone who waits until launch day to start. Place your pre-order at https://domain.pay/register.

As a brand-protection manager, when does the .PAY Trademark Claims period run?

ICANN currently lists the .PAY Trademark Claims period from February 1, 2027 to May 2, 2027. For practical registration action, check your preferred label and pre-order path on domain.pay: https://domain.pay/register.

Can tuna.dot be released from reserved during launch?

Some reserved labels are released as part of a launch phase, but only if Amazon Registry Services chooses to open tuna.dot — there's no guarantee for tuna.dot. Monitoring is the right move since registry status can change. Track tuna.dot's status at https://domain.pay/domains.

What happens if another trademark holder already registered my .PAY idea for fraud prevention?

Use domain.pay to search the live label and review already-registered .PAY examples: https://domain.pay/domains. If your first choice is already registered or not available, domain.pay can help you browse alternatives or pre-order a different name.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.