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tula.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about tula.dot

Can a licensee or assignee use a trademark for a .PAY registration for a bank or credit union?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

What does the .PAY in tula.dot stand for?

The .PAY in tula.dot is a top-level domain dedicated to payments, billing, and financial transactions. Unlike generic suffixes, .PAY immediately tells visitors that tula.dot is about paying or getting paid. It is operated by Amazon Registry Services as a trusted, payments-oriented namespace.

For point-of-sale payments, is .PAY a good fit for subscription billing?

.PAY can work for subscription billing, account payment, renewal and failed-payment recovery flows. Search brandable options on domain.pay: https://domain.pay/domains. A clear .PAY label can reduce confusion when customers need to update payment details.

Is it worth protecting tula.dot if my brand is mostly local?

Yes. Local brands still take payments, and a fraudster impersonating your tula.dot name can defraud your nearby customers just as easily. Because the cost is a $100 refundable pre-order, even a regional NicNames benefits from owning tula.dot. https://domain.pay/register

Who operates the .PAY extension, and where can an ecommerce brand get one for fraud prevention?

Amazon Registry Services operates the .PAY top-level domain. An ecommerce brand can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.