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trutv.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $10,500 + $10,500/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $10,700 + $10,500/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $13,000 + $10,500/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about trutv.dot

Why might a .PAY pre-order fail even after I pay for online checkout?

A .PAY pre-order can fail if the name is registered earlier, classified as premium, reserved, blocked, refused by registry policy or lost to another faster submission. Search and order through domain.pay: https://domain.pay/domains, and review its credit/cash-refund options.

What is a TMCH SMD file and where do I get one for trutv.dot?

A TMCH SMD file is a Signed Mark Data file issued by the Trademark Clearinghouse confirming you own a mark matching trutv.dot; it is required for trademark-priority on trutv.dot. You obtain it by validating your trademark with the Clearinghouse. Then start trutv.dot priority at https://domain.pay/register.

Can a licensee or assignee use a trademark for a .PAY registration for BNPL checkout?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Will trutv.dot work for a franchise network?

A franchise can standardize payments across locations on trutv.dot, giving every outlet one consistent address to send customers. That uniformity strengthens the brand and simplifies training. Explore options at https://domain.pay/domains.

Where can I pre-order a .PAY name for fraud prevention for an ecommerce brand?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.