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truevalue.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $10,500 + $10,500/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $10,700 + $10,500/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $13,000 + $10,500/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

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Frequently asked questions about truevalue.dot

As a travel booking brand, what should trademark counsel do before July 20, 2026 for .PAY?

Trademark owners should act before the July 20, 2026 .PAY priority deadline. domain.pay also notes that TMCH support should begin earlier, by July 10, 2026. Check your label and start here: https://domain.pay/register. Late action may push you into later phases.

Can I register truevalue.dot for a future project?

You can typically register truevalue.dot for a planned payment or financial project, provided the intended use aligns with the .PAY registry's expectations. The registry generally looks for good-faith, relevant use rather than an active site at registration. domain.pay can register truevalue.dot at https://domain.pay/register.

What is the last day for trademark holders to act on .PAY for loan repayments?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

Does a pending trademark application qualify for an SMD to claim truevalue.dot?

The Trademark Clearinghouse generally validates registered marks, not mere pending applications, so a pending filing usually cannot produce an SMD to claim truevalue.dot. You need a validated TMCH record for the truevalue.dot mark first. If your application matures and is validated, you can then pursue priority on truevalue.dot at https://domain.pay/register.

Could a .PAY domain be suspended for not being used for payments for digital wallets?

Yes. The LRP policy says .PAY LRP names must be used in connection with payment-related services, and failure to demonstrate such use may lead to suspension or cancellation. Check the current path at domain.pay: https://domain.pay/register. Treat this as domain-registration guidance, not legal advice on money-transmission or financial-services licensing.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.