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truetv.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about truetv.dot

Can a donation platform use .PAY for a branded payment page?

Yes. A donation platform can use .PAY for a branded payment page if the name is available and registry rules are met. Search the label and choose trademark fast-track or pre-order through domain.pay: https://domain.pay/.

Is truetv.dot suitable for a fintech brand?

truetv.dot is well suited to a fintech brand, since the .PAY namespace is oriented toward payments and financial services. The registry may validate that the intended use fits this focus. domain.pay can help a fintech secure truetv.dot at https://domain.pay/register.

When should a crypto or DeFi product pre-order a .PAY domain?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.

How early can I reserve truetv.dot for my brand?

Trademark holders can act during TMCH priority phases, and others can place a $100 refundable pre-order to reserve truetv.dot ahead of broad availability. The earlier NicNames moves, the lower the chance of losing the truetv.dot name. https://domain.pay/register

What does the $100 .PAY pre-order cover for an ecommerce brand?

domain.pay lists standard .PAY pre-order service at $100 for a first-day attempt, with separate premium fees if the registry classifies the label as premium. See the current pricing here: https://domain.pay/pricing. Failed attempts are covered by the stated credit/cash-refund options.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.