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truestreet.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about truestreet.dot

Is .PAY a new domain option for bank or credit unions for BNPL checkout?

.PAY is a payment-focused top-level domain operated by Amazon Registry Services. For BNPL checkout, it can make the payment purpose of a URL clearer than a generic address. Check or pre-order through domain.pay: https://domain.pay/. domain.pay handles the customer path for trademark-priority registration or first-day pre-order attempts.

Is truestreet.dot good for a charity auction site?

A charity auction can settle winning bids on truestreet.dot, giving winners a trusted address to pay. The .PAY name reassures bidders entering card details after the event. Start at https://domain.pay/register.

As a remittance app, who qualifies for a .PAY domain in the Limited Registration Period?

During LRP1, .PAY eligibility is limited to registrants that conduct payment transactions online using an approved Payment Service Provider or third-party payment processor, with payment-related use. For registration help, use domain.pay: https://domain.pay/register. Separate financial licensing depends on your activity and jurisdiction.

Does my trademark have to exactly match the label in truestreet.dot?

For trademark priority, the validated mark in your SMD must correspond to the truestreet.dot string in truestreet.dot under TMCH matching rules. Close-but-different strings generally do not qualify for priority on truestreet.dot. If the match is exact, your SMD unlocks the priority claim. Check your eligibility and register at https://domain.pay/register.

Who qualifies for a .PAY domain in the Limited Registration Period for BNPL checkout?

During LRP1, .PAY eligibility is limited to registrants that conduct payment transactions online using an approved Payment Service Provider or third-party payment processor, with payment-related use. For registration help, use domain.pay: https://domain.pay/register. Separate financial licensing depends on your activity and jurisdiction.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.