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trueism.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about trueism.dot

As a remittance app, is .PAY Sunrise first-come, first-served for trademark holders?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

Should I secure trueism.dot in addition to my main website domain?

Yes. Your main site protects your general brand, but trueism.dot specifically protects the payment-trust layer that .PAY implies for NicNames. Holding both ensures the trueism.dot name cannot be impersonated where money changes hands. https://domain.pay/register

Are short .PAY names always available for a brand-protection manager?

Short .PAY names are attractive but can be registered, premium, reserved or blocked. Do not assume availability from length alone. Search at domain.pay and verify before building a campaign: https://domain.pay/domains.

How much does it cost to pre-order trueism.dot for brand protection?

The standard pre-order for trueism.dot is $100, and failed attempts are refundable, so the cost of attempting to secure your trueism.dot name is low-risk. See full details and any priority-phase options at https://domain.pay/pricing.

When does the .PAY LRP1 period begin when choosing merchant.pay?

ICANN currently lists .PAY Limited Registration Period 1 from July 20, 2026 to February 1, 2027. LRP1 has payment-transaction eligibility and use restrictions. Check your domain path through domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.