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trueblue.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about trueblue.dot

Who qualifies for a .PAY domain in the Limited Registration Period for fraud prevention?

During LRP1, .PAY eligibility is limited to registrants that conduct payment transactions online using an approved Payment Service Provider or third-party payment processor, with payment-related use. For registration help, use domain.pay: https://domain.pay/register. Separate financial licensing depends on your activity and jurisdiction.

Can I register trueblue.dot after general availability opens?

Yes, trueblue.dot remains registrable after general availability opens if it has not already been taken. The risk is that popular names go quickly, so pre-ordering trueblue.dot avoids relying on availability later. Pre-order at https://domain.pay/register.

How do I know if merchant.pay is available for mobile money?

Search the exact .PAY label at domain.pay to see current availability and premium status: https://domain.pay/domains. Availability can change quickly during launch phases, so verify before publishing names, ads or product screens.

Will customers trust a trueblue.dot link in an email?

A clear, branded address like trueblue.dot can read as more trustworthy than a long, opaque link, because it names trueblue.dot and the action pay. Trust still depends on your overall practices, but the address helps. Set up trueblue.dot from /register.

Where can I pre-order a .PAY name for BNPL checkout for BNPL checkout?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.