domain.dot

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tru.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about tru.dot

Before choosing link.pay, can a licensee or assignee use a trademark for a .PAY registration?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Does tru.dot go through both sunrise and general availability?

The .PAY namespace runs both phases, and tru.dot is registrable in sunrise (if you hold a trademark) or in general availability (if you do not). You only participate in the phase that applies to you. domain.pay routes tru.dot accordingly at https://domain.pay/register.

Can a trademark holder challenge a bad .PAY Sunrise registration for cross-border payments?

.PAY Sunrise registrations can be subject to Sunrise dispute procedures if the registration or denial violates the Sunrise criteria. Start by checking your own label at domain.pay: https://domain.pay/register, and coordinate with trademark counsel for formal dispute strategy.

Will pre-ordering guarantee I get tru.dot?

A pre-order queues your request for tru.dot but can't guarantee it, because contested labels and registry rules from Amazon Registry Services determine the outcome. If the attempt fails, the pre-order fee is refundable per policy. Place your tru.dot pre-order at https://domain.pay/register.

Where can I generate .PAY ideas for loan repayments for a regional bank?

For loan repayments, brainstorm short, action-oriented .PAY labels and then verify them in the domain.pay catalog/search: https://domain.pay/domains. Good candidates are clear, memorable and tied to payment actions like checkout, billing, wallet funding, payouts or invoices.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.