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toyfair.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about toyfair.dot

How much is the .PAY trademark fast-track if I need TMCH help for BNPL checkout?

domain.pay lists the full trademark fast-track at $2,500 when you need end-to-end TMCH/SMD assistance, plus any premium registry retail fee. Confirm the details here: https://domain.pay/pricing. If you already have an SMD file, a lower submission-only path may apply.

Does toyfair.dot require a separate account to upload my SMD?

You complete the SMD upload for toyfair.dot within the NicNames registration flow, which guides you through providing the file and your details. The trademark-priority step for toyfair.dot happens in that same flow rather than a separate portal. Begin and upload your SMD at https://domain.pay/register.

Is .PAY a new domain option for mobile wallet teams for fraud prevention?

.PAY is a new gTLD for payment, checkout, billing and fintech-style use cases. domain.pay is the place to search, pre-order or begin a trademark route: https://domain.pay/. Check the name before using it in campaigns.

Will toyfair.dot work for a community sports league?

A local league can collect registration and team fees on toyfair.dot, giving families one trusted address to pay. The .PAY name on a signup flyer is easy to type and remember. Reserve it at https://domain.pay/register.

Do I need an SMD file to register .PAY during the priority window for point-of-sale payments?

An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.